BOSE was founded in 1964 by Amar G. Bose.
Eight years earlier, Bose, then a graduate student at MIT, had bought a stereo system and was disappointed with its performance. This led him to investigate the importance of indirect sound in the quality of the sound we perceive. Bose began extensive research to clarify what he considered to be fundamental weaknesses in hi-end audio systems. Eight years later, he founded his company with the mission of achieving ""Better Sound Through Research"", which is the current motto of the company. Today Bose Pro is a professional problem-solving company through continuous research, just like its founder when back in 1964 he bought a stereo system that did not meet its quality requirements and decided to investigate how it could evolve and improve.