Orange was founded in the summer of 1968, when Cliff Cooper opened a commercial musical instrument store and recording studio, in the heart of London, where he began making guitar amps.

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The acclaim in the area came directly from the legendary guitar designer Les Paul, who, listening to Orange amplifiers, said "People hear with their eyes". From the first moment, the Orange amplifiers stood out, as their sound was unique and unlike any other. The distinctive appearance and unsurpassed sound make the Orange amplifiers one of the first selections of all musicians worldwide, for more than 50 years.